One of the best free and brilliant tools for site owners from Google is Google Analytics. Google Analytics as a free service to help people to track all internet activities related to their web sites and measure the success of their Web sites. However, so much information collected, it is hard to compile all the necessary information and come out with a good analysis.

Beth Kanter has created an excellent video tutorial on web analytics software with main focus on Google Analytics. Basically, this video gives you an idea about the usefulness of Google Analytics to track your site and analyze the enormous data collected. Before you start using Google Analytics, the basic four questions to ask yourself are the followings:

1. How many people are coming?.
2. Where are they coming from?.
3. What do you want them to do?.
4. What are they actually doing?.

Based on these four questions, you can use Google Analytics to look for the answers and start your analysis.

Video Link

To know more about Google Analytics:

• 27 Features That Make Google Analytics Best of Breed
• Google Analytics Product Tour