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Forget what the SEO gurus are telling you if you want higher click through rate for your outgoing links because Brian Clark from Copyblogger recently exposed what works for SEO might not work for your landing page. While it’s true that using your targeted keyword as your anchor text can help you to achieve higher ranking for the keyword in the SERPs, it doesn’t necessarily bring the desired result if you’re implementing that strategy in your sales copy.

And Marketing Sherpa took one step further by doing split testing to their subscribers in their mailing lists and proven that a simple change of word usage in your sales copy or newsletter can determine the click through rates of your outgoing links.

These terms maybe have little differences , but do you notice the huge difference in click through percentage?

• “Click to continue”: 8.53%
• “Continue to article”: 3.3%
• “Read more”: (-)1.8%

But all in all, you will still have to do your own testing to find out which one works the best for your marketing effort. What works for Marketing Sherpa might not be the best for your target market. So, have you found what anchor text works the best for you?
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The post above was done by Chee Kui who observe the latest news about affiliate marketing. Click here to read his blog if you want to learn how to make money online.