Google Analytics is a FREE service and powerful tool offered by Google that generates detailed statistics about the visitors to a website. Webmaster can also use Google Analytics to optimize and analyze AdWords and marketing campaign. Users can track where the visitors came from, how long they stayed on the website and their geographical position. From the video, you will find out information on how to:

• Get an overview of your site performance
• Quick information on various site traffic statistics
• Detailed Information i.e., how your site is performing daily and hourly
• Visitors Stat e.g., where your traffic comes from