With the acquisition of IndexTools, Yahoo! Web Analytics is now being offered as a limited beta to customers of Yahoo Small Business. Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.
Yahoo! Web Analytics has the following features :
Executive Dashboards
- View key performance metrics within customizable executive dashboards.
- Customize your dashboard with the metrics, benchmarks and gauges that meet your specific needs and preferences.
- Quickly set goals, track progress and identify danger points.
- Each person and role within your company can have their own dashboard.
Custom Reports
- Tailor your reports with the Custom Report Wizard.
- Add categories to pre-defined reporting items, so your reports match the way your business is organized.
- Use custom fields. For example, if you have a travel website, you could track according to travel destination, length of stay, price ranges, or ticket type.
You can find more about Yahoo! Web Analytics from here.
Yahoo plans to roll out the service gradually to its Small Business Customers through the end of the year and expand the offering to other users in 2009.




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