Google has just officially launched a new tool called ‘Google Insights For Search‘. This tool is much like the previous successful Google Trends but has more features & functionalities. As Google had stated that they’re launching a new product designed with the advertiser in mind, it is apparently their intention to help advertisers and marketers to understand search behavior.

How can I use Google Insights for Search?

There are many ways that you can use Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms. Below are examples on how you can use Google Insights :

• Choosing Advertising Messages – Insights can help you determine which messages resonate best. For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency, safety, or engine performance to market a new car model.
• Examining Seasonality – Insights can be used to determine seasonality.
• Creating Brand Associations – Insights can be a helpful tool in creating brand associations.

With Google Insights For Search, an advertiser can type in his or her search term and gets the resulting data in a bunch of graphical presentation as you would in Google Trends but with more flexibility & functionalities which allows you to further study and analyze the data for various specifics and compare search volume patterns based on specified terms of categories, geographic regions or time ranges.