The Google AdSense team has announced that now it is possible to integrate your AdSense account with Google Analytics. They are gradually rolling out this functionality to publishers, and you’ll see an invitation link at the top of your ‘Overview’ and ‘Advanced Reports’ pages when it’s been enabled for your account.

From Google AdSense Blog :

By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.

Basically with this integration, it is possible for you to analyze your site based on the in-depth reports generated from Google Analytics. Hopefully with all these info, you are now able to do the followings :

• Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
• Drive high-earning traffic to your site. Use the ‘Referring sites’ report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
• Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site’s AdSense performance over time, or by time of day.

* This feature is not yet available to all our publishers, but you can keep checking your account for an invitation.