Google AdSense have just announced a new feature that many publishers have been asking for for a while. Now as a publisher, you have the ability to change fonts in ad units. While there’s not an extensive choice of fonts (currently there are only Arial, Times, and Verdana font faces), it is still better nothing at all.

According to Google AdSense Blog:

There are a few ways to customize the font face of your ad units. If you’d like to quickly change the font settings for every ad unit generated from your account, visit the ‘Ad Display Preference’ section of your Account Settings page to select a new account-wide font face. This will affect all units you’ve created in the past, regardless of whether you used the Manage Ads feature. By default, your ads are currently set to ‘Standard AdSense font family’, which we’ve found has performed well across browsers and displays.

However, you can also select custom font faces for specific ad units that you’ve created with the Manage Ads feature. When creating new ad units, you’ll be prompted to select between the default ‘Standard AdSense font family’, your new account-wide font face (if you’ve selected one), or another font face. You can also change the appearance of existing ad units, by visiting the Manage Ads page of your account and updating your font choices for specific ad units. Once you’ve changed the font face of an ad unit away from the default, those selections will be maintained even if you change your account-wide settings later.

Being able to change the default font face is definitely a step in the right direction. Premium publishers have still an advantage as they can change the font size and other settings as well which are still locked for non-premium users.