With the emergence of various social media websites and their increasing Popularity. Its very important for SEO experts to include social media strategies in their SEO campaigns. It is fact that social media really helps in improving the search engine rankings in an indirect way. For example, if a company/brand is more popular in Social media websites Then it means that more people are searching about that and will link to that which really can help in improving the visibility of search engines.
Another advantage of using Social media Optimization is that Social media has created new channels of relevant traffic for websites. In tough competition of online marketing one should not rely completely on traffic from search engines. It is wise to create as many channels/Bridges to your website so that people can find your website easily. Hence, one should be very careful while designing landing pages of their brands/products on social media sites.
Here are the few rules which can help you in your social media optimization campaigns :
1. Participate in the Community:- Don’t start telling people about you product directly . First participate in the community .Each Community has its own rules so it would be good that you learn their rules first.
2. Read, Learn and then Write:- Don’t go out there and start writing your views even if you are an expert in your niche . Try to Read first and learn about the tips which experts are using. After that start writing in the same style. It would increase the chances of your success
3. 80-20 rule:- Always Follow the 80-20 rule . It means that Spend 80% of your time in campaign in helping your targeted audience and remaining 20% in promoting your product. If your community know that you are always ready to help them and you are an expert in your niche then they will definitely try out your product .
4. Be Real:- Always try to show your real face in your community . No community like Fake People
5. Create Unique and Quality Content:- I am writing this at last because everybody know that you need to provide high quality content to attract your audience . Social Media Optimization is all about finding new mediums to interact with your audience and increasing your visibility in your niche Community. So do not ignore it and try to get as much as you can from Social media websites.
This is a guest blog post by Gagandeep Singh. He is working as SEO consultant for Miami Web Design Company . Please feel free to contact him on twitter.
social media optimization will give good results, but its time consuming!
It’s a basic rules only, you can read it on a lot of blogs of seo guys.
Blah-blah-blah, use only unique content, use only good news, no needs to port only product informations. In the world where in the internet all companies have a personal blogs, websites ..etc all methods is good, white seo or black methods. Only difference how long your method will be work
Interesting!
I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.