There is something new from the AdSense folks. If you are a AdSense Publisher, now you can attract advertisers to target it specific with their ads via Google AdPlanner’s Publisher Center.

http://www.youtube.com/watch?v=MlkZv81X-ks

The newly launched Publisher center integrates with the Ad Planner and Google Adwords and promises to showcase your website to advertisers even better. Before you can showcase your site to advertisers, you need to login to your Google Account, and claim your sites. While claiming your site, you can specify keywords that would identify your site accurately. You can also specify other pertinent information about your site including ad placement type, ad creative format, ad sizes as well as link to your site’s advertising policy.

As per AdSense Blog:

In addition, you can share your Google Analytics data with Ad Planner to provide advertisers with additional details about your site, such as the number of unique visitors and page views. By replacing Ad Planner traffic estimates with data measured directly by Google Analytics, you’ll be able to provide advertisers with more accurate site traffic information.

Based on this information, agencies and advertisers using Ad Planner will be able to identify appropriate sites to include in their placement-targeted campaigns. As more advertisers become aware of your sites and bid to show ads on them, the competition among your ads will increase and so should your earnings potential.

So claim your site now and start attracting more advertisers to advertise on your site.