Google launched a new service today in from its Labs called Google Reader Play. Similar to  Google Fast Flip, it is a visual way to browse through the most popular items being saved and shared on Google Reader.

As per Google Reader Blog:

In Google Reader Play, items are presented one at a time, and each item is big and full-screen. After you’ve read an item, just click the next arrow to move to the next one, or click any item on the filmstrip below to fast-forward. Of course, you can click the title or image of any item to go to the original version. And since so much of the good stuff online is visual, we automatically enlarge images and auto-play videos full-screen.

Overall, the main objective of Google Reader Play is to encourage more sharing amongst users. Give Google Reader Play a try.